Nov 09th 2017

Friendship Socks x Popsugar Collaboration

It all started with a gift.

We’re a big fan of POPSUGAR (who isn’t) so we decided to reach out and give founder Lisa Sugar a pair of Friendship Socks, on us. We expected her to love them almost as much as we do, but we couldn’t anticipate what happened next.

Lisa loved the idea of celebrating friendships so much that she asked us if she could create her own pair and feature them in their Must Have Box to share with all of her friends and subscribers at POPSUGAR.

So how did we bring this vision to life? It started with a sock, or, a sketch of a sock at least. Our design team mocked up a sock template for Lisa to play with, along with some of our fabric samples and favorite styles. We also guided them through the process of how a sock goes from a vision to a reality and gave a little advice along the way.

And voila! The POPSUGAR sock was born, a must have for all fans of POPSUGAR and good style alike.

The Must Have Mini subscription box also featured a Kitsch rainbow sticker patch inspired by Lisa Sugar’s new book, Power Your Happy! and a blush bronzer duo from Olivia Palermo x Ciaté London.

Thanks to our pals at POPSUGAR for our first collaboration. Our next one is already in the works, so watch this space for more creative inspiration as we continue to make new friends.

We did a limited-edition run of the socks over here at Friendship Socks as well, so grab a pair for you and your friend today!

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